There are only two major App stories in the world to sell your applications. They are Google app store for android version and Apple app store for IOS version. The optimization techniques used for both the App stores are similar but there is slight difference in implementation of the techniques due to changes in ranking algorithms. There is great competition between two app stores. To get success in these stores you need to spend your time, effort and money for development, optimization and promotion.
Basically, there three key factors to be considered to get good ranking in the Apple app store they are keywords, visuals and off site factors.
Keywords play very important role in the optimization of the Apple App stores In addition to the keywords number of downloads are also important key factors in ranking algorithm.
Keywords are very important for labels and interpretation of the product or service. Frequently Keywords come naturally but sometimes you should be innovative in developing keywords. There is no limited space in the text field; you should very attentive while picking up the key words.
While deciding the keyword first you should start with important keywords, and later on think a little about less competitive keywords as well. You should also keep in mind where you are marketing your product or service i.e., keywords should be decided as per the local market. There are so many keyword tools which help you in developing the keywords.
Generally, in optimization everyone will neglect the visuals but they are very important they play vital role for the development of the potential market for the product or service. Visuals will attract the users to reach your products or service and helps in branding. The examples of visuals are images, videos, and screenshots.
The first thing a user will visualize is icon of the product or service and the design of the icon will place the important role to attract the users and you are going to use this in everywhere in your pages, posts, application and for the promotion also. You need increase number of downloads i.e., number of people downloading your app.
Offsite factors include group of factors that are to be considered for the App optimization. These factors depend upon the user behavior and interest. The factors include in this are number of downloads, ratings and reviews of the application.
There are so many tips to increase the market of your application. There are two ways to do this are unpaid and paid process. To increase the number of downloads you should have good description of your application. That description will attract the users to look further about your app so, the description should be attractive and perfect.
The option is paid one i.e., pay per click. The process is done through advertisings in social media. The advertisements are posted in social networking sites like face book, twitter, and also in websites. If downloads are happened from these media then you have pay some amount to the site. If it is success you can increase number of downloads with cheap investment.
The remaining off site factors are ratings and reviews. You cannot manipulate these factors and these are depending upon the user satisfaction. Through this you can increase your company ranking in the Apple App store. Here there is a negative point which harms and destroys your app i.e., negative reviews, you be careful about the negative reviews about your app.