You can drive traffic to your site in so many ways in that two are the basic and important they are SEO (search engine optimization) and SEM (search engine marketing). These both are related to the keywords but the functions are not similar.
To learn about them how to use successfully you should follow some tips when to use free SEO and paid SEM. Hence before moving to know about the tips it is important and essential to know what are included in free SEO and paid SEM.
What Is Free SEO and What Is Paid SEM?
There are so many definitions of what SEO is and what SEM is. In some cases most of the people are thinking that both are synonyms but it is totally wrong SEO is the part under the umbrella SEM.
To avoid the confusion between the both here are the definitions of SEO and SEM. SEO allow in all the link buildings and on page optimization techniques to achieve good ranking with organic search.
SEM is to increase the more traffic inorganically you use paid techniques like Pay per Click (PPC). So it is called as Paid SEM. But all the paid links are not related to SEM they are just Black hats not related to both SEO and SEM.
When to use free SEO
Generally, when you people come across the word free you may have a conception that this is free of cost but it is totally wrong because in this free SEO you will not use money but you should spend more time and time is most precious and costly thing.
You need spend lot of time in link building and on page optimization process and in this time is money. These are the cases where you need to use SEO.
•Less competitive keywords, specifically long ail words. For less competitive words the investment is also less and in the case of SEO it is pay off and it will take less time to you to get good ranking in the search engine. In the case of long tail words if you bid also you will hardly get many clicks. In the case of these long tail keywords you didn’t require more time to spend on the SEO activities. To get best raking just include your long tail keyword on your page few times.
•The second case is when you are having limited money to spend then better and only option is to go with SEO. Because the budget is too limit and it may not vary if pay for 200 or 300 clicks so ideally there are no other options in the world than SEO. You spend most of your time in SEO and whenever you are strong enough in the budget then you can move to the PPC.
It may look that SEO is not so useful. SEO is more useful even If you have lots of money to spend on the paid options like PPC and cannot totally trust the organic search.
When to use paid SEM
In the future the free SEO may not deliver the results you want. This may become true after the next update of search algorithms happen and every keyword search will turn into PPC or paid search. There is only alternative for free SEO is SEM. Here are some cases when you need to choose SEM.
•Competitive keywords. Competitive keywords are very hard to organically. PPC is very cheap when compared to the organic search of free SEO because PPC will take very less time than SEO. If you are starting with one Ad words and if it is charging more money for a click then you need to spend more time on that so it is better to check with the other Ad word options and from that you can get good result with spending of fraction of money.
•If you want to get a lot of traffic in short period then it is not possible with the SEO. if you want to increase the traffic in the month of December for winter vacation then through SEO you can increase the traffic for next vacation you cannot increase the traffic for this winter vacation. But in case of PPC you can get the traffic you started search in the November and December also.
•Most of the professionals think that the top 3 and top 5 keywords that matter. In other case if you are listed in the top 7 or top 10 and moved to top 5 then also you have spend more time on the free SEO. If you want to list in the top then choose paid listing option for better exposure. You should also keep in mind that organic listing will be placed below the paid listings and generally users think that organic listing is more authentic.
Both free SEO and paid SEM are having their own pros and cons, strengths and weakness. If you want to get good results then use both SEO and SEM. To know the best combination of the both you need to do experiments and once if get the good combination then you cannot believe the results you get.