Google web master tool is one of the best and most useful tools from all the best SEO tools. This tool doesn’t have all the commercial functions required for core SEO activities. This tool was directly proposed by Google and it offers lot of important insights of SEO. Use this tool for the best results if you have not yet used till.
What is Google web master tool?
Google webmaster tools the name itself tells that it is a set of tools with multiple webmaster functions. This is the most important tool set that allows you to communicate with the Google and set the site as per the requirements of the Google. Google will check certain points from our site such as external and internal links to your site, check the keywords users use to reach your site, Google bot indexes crawl rate of your site, you can also check the rate of each site, and you can also check the statistics of your site and many more.
There is a one issue with this i.e., security and privacy. As you are sharing all of your data with the Google you may have a doubt how they are going to handle your data. If the confidentiality is the main issue you are having then you can think twice before letting them to know about the secrets of your site and data.
You can use Google webmaster tools with Google analytics then you will have good results and you can use Google webmaster tool directly with the Google analytics, with some more effects you can use Google webmaster for better results.
How to start the Google webmaster tools?
To use the webmaster tool first you need to join with them. After sign up you will have verification process, from this Google will check whether you are genuine to use Google webmaster tools.
There are so many ways to verify the ownership. The first option is you can do is download the HTML file and add it to the root directory of your site. Second option is add the HTML tag to the head of your page.
The third option is if you are already the user of Google accounts then you can directly verify ownership through Google analytics. If you want to check it really you can check in the settings of the Google webmaster tools.
Tools which you use daily from Google webmaster tools
Once after verifying your ownership for Google webmaster tools you will have a Google code with that you can login to tools and can enjoy all the tools provided by Google webmaster tools. After opening your account you will have a dash board.
From now you will have access to all the important divisions – Search Queries, Links to Your Site, Crawl Errors, Keywords, and Sitemaps.
In this section you can know about the keywords which make the users to reach your site.
In this you will have a long list of keywords which users search in your site, in this almost there will be the keywords which you are optimizing in the rare case u will good keywords then you can pick then and start optimizing them.
In this section you can know about number of clicks and number of impressions to your site from this you can know about CTR (Click through rate) of keyword. If the CTR is high then your keyword is relevant but you need to pay some attention on the keyword, if the CTR is low then it is better to not touch the keyword.
Links to your site
Links to your site is second and very useful important section in the Google webmaster tools.
In this section you can check from where your internal and external back links are coming from and you can also check about the page linking’s. In all other link tools you cannot expect all the links but in this tool you can know about each link time to time. One of the advanced technique you are having in this is you can disown the harmful link from the bad sites which harm your ranking.
In this section it shows the errors encountered by Google bot on your site. The errors you get from the Google bot and spider simulator are similar. The error list consists of the following things- missing pages, inaccessible pages, server errors, and all types of problems that crawling your site will be prevented by Google.
Both the search queries and keyword section will deal about the keywords. But the lists are totally different. Keyword section will show you the keywords which are detected by Google from your site. In this you will just have the list of keywords and you will not optimize these keywords.
The last and final section on the dashboard of the Google webmaster tools is Sitemaps. In this Google will you data about the site maps of your site and from that you can know the number of URL’s in that sitemaps.
Google webmaster tools are very precious tools in SEO. These tools mainly functions on the insights of SEO. These all tools will give the good information which helps the site to improve the rankings for sure.