Keywords and back links are very important for the search rankings in Google. Google will always change its algorithms in rankings with reference to the keyword. So that keywords and back links are not having highest proportion in ranking algorithm. Through these keywords the search rankings will be decided i.e., number of times users will visit your website with that keyword.
Search rankings are having very less importance but with the help of these search rankings only your position in the Google will be decided.
How website speed will affect the search rankings
There is misconception that the speed of the website influences the search ranking, but it is false. The speeds of website and search rankings are related but there is no correlation between them. Only reason is that high ranking sites might load slow and vice versa.
Google has stated that they are considering the website speed, but they have not clearly explained how they are going to use them for search ranking. There are some key factors which measure the speed of the website.
If you are taking time as your constraint then you should check time taken to load the first byte of the page, then it turns out this is a huge factor because sites that are fast to load the first byte of a page typically rank higher in Google.
If you take other factors into consideration then the time required to load the main content or the time taken to load the complete page, then things change because it seems these two factors are not important to Google.
How can you improve the speed of website?
To improve your website you need to follow few steps. The steps you need to follow are
Measure load times
There are so many good tools to measure the load times. There is great choice between the tools. Google Analytics, Pingdom Website Speed Test, Webpage Test, Internet Supervision, GTmetrix there are some of the good tools to measure the load times. Every tool has its own specific purpose for testing.
Website speed test is a more advanced tool because it allows your site to test different browsers and spot the slow areas in your site.
These tests will take some time for getting the reports in large sites. These tools will give you thorough report about the websites and from that information you can fix the problematic areas in the websites.
Change the sever
This is one of the steps to improve the speed of the website. Mostly every site has a problem with the sever slowdown, but you can rectify this problem with increasing the capacity of the server. By increasing the capacity of the server the speed of the website will improve.
It is very difficult to maintain large site with many pages and large data base with shared account to rectify this problem you have to upgrade your account by adding VPS. The cost may change form shared server to VPS but with that change you can gain revenue.
The other thing is if you can’t rectify this problem with upgrading of your account it is better to adopt good web hosting. There are so many best web hosting providers you can choose from that.
Optimize the codes and images of your site
If you are facing same problem after increasing the capacity of your sever then you should verify about codes and images in your site. Without optimized images and codes the website will take more time to load the pages without fixing this you cannot improve speed of the site.
You can solve this problem by compressing the size of the images and by changing the code language with different programming languages like HTML, CSS, Java Script and PHP.
Website speed is not so important for the search rankings but it may matter sometimes if they consider this for ranking your website. If your website is slow the switching may be high so, you need to fix all the bugs in your site to improve your search rankings.